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fashion uk

Brief from client 

fashionuk

2 Comments

erkgrsy's picture

fashion uk

vk-des's picture
Idea
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to me it reads 'fast?hion uk'. I think the overall shape of the logo is nice. I think connecting some of the letters but not all are hurting this as well. When I think fashion, I usually think bodoni styled typeface or geometric san-serifs. This type feels techie.

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