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Feather Files

Brief from client 

Logo needs as simple as posible and the use of the feather is ideal.

This logo is for a new software that compress raster files up to 90% of the original file without losing resolution.

8 Comments

gesaelr's picture

Any Constructive criticism will be highly appreciate it.

cooperads's picture
160 pencils

The real feather isn't working. Try doing something that is easy to reproduce. If you had to blow this logo up to billboard size, it would disintegrate. A logo needs to be scalable. Why not do the cross bar on the F as a vector feather? That would be preferable to this. This just reminds me of an old feather cap.

Jarvis_42's picture
2 pencils
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Definitely doesn't work. At all.

j.o.y's picture
237 pencils
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Critiques are usually more helpful when you explain WHY something isn't working.

j.o.y's picture
237 pencils
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I agree- ditch the realistic photo feather and go with a vector illustrated one. It will save you many headaches down the road and will most likely be more visually interesting.

Shawali's picture
1282 pencils
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This logo is everything but simple.

All the above comments are valid.

This logo is very poorly planned and executed. Avoid pixel-based visuals.

Scrap this and restart form scratch. Do a bit of research on this particular market, then get inspired by great designers (www.logopond.com www.fromupnorth.com www.dribbble.com www.pinterest.com) and then turn off the computer, grab a pen a few hundred pieces of paper and sketch for hours on end. This is the best way to come up with cool ideas.

ErinsSonicYouth's picture
77 pencils
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There is no scenario where you should use a photo for a logo.

There are dozens, upon dozens of ways to make a vector feather and have it work globally as a brand. I would take Shawali's advice, as it is the same exact advice as I was going to give.

It also does not help that in your brief, you did not describe what kind of company this is for. A logo should reflect the ideals and purpose of the company. The "Version 2018" doesn't seem to make much sense in this regard either. I understand that this is a program that may update annually (Just like Adobe), however Adobe doesn't put the "2018" in their primary logo.

unterm rad's picture
90 pencils

I'm going to break with my esteemed colleagues here and say that your use of raster graphics, the feather photo, is appropriate for this project.

It's not a logo for a company, it's for a product. The purpose of the product is to compress raster art images to smaller file sizes, so using raster art in the logo is perfectly sensible. Usually vector art is required for technical reasons (enlargement without loss of resolution, ability to output vector lines to mechanically cut materials to shape, etc). But since this artwork will likely only appear on the web I see no reason why you ought to adhere to that standard.

However, I'm more concerned with the execution of your ideas. The feather needs to communicate the idea of what the software does. If it can compress files to smaller size without loss of resolution, you need to illustrate that in some way. Perhaps take the image and slice it up into dozens of small squares, leaving the feather in a high resolution but broken up into smaller pieces?

I don't care for the way the feather sits atop the cursive 'F' -- on one hand you're trying to blend them together as though the letter was forming from the feather, but then it also casts a shadow onto the letter it is becoming. This doesn't make much sense visually.

Subcopy is ok, really just 'ok' and rather bland. Don't include the TM when centering the text, center it properly, THEN add the trademark (and smaller).

Overall I'd say this isn't bad, but it isn't very good either, no thumbs up or down. I suspect you're more talented than this. Give it another shot.

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