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Firebroke Custom Leather

Brief from client 

Handmade leather goods that are made to last, particularly horse and dog equipment, along with some human accessories. May expand to custom western saddles.

A trained horse is known as "broke." The logo should indicate broke in the sense of "refined, strong," as if forged by fire in this context as opposed to "damaged, ruined."

Should not be applicable only to horse related products.

Must lend itself to a version that can be clearly imprinted in leather with a stamp.

This is for me and my hobby company. It's still in the early stages, I haven't done anything to the wordmark except a little kerning..
The middle of the flame is a lightning bolt. :)
I appreciate any feedback!

6 Comments

MiguelSRodrigues's picture
2 pencils
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I just think u should work better on the flames shape, something more simplistic maybe but at the same time you can take the idea. Don't see the conection with the thunderbolt, was it intentional?

ALIASII's picture
5 pencils

Fire is honestly one of the most difficult subjects to make a good logo off of imo. They take a lot of artistic integrity (and also math). It’s also really easy for them to end up directionless, especially if you don’t plan the shape out ahead of time. I do understand you cannot use any small details, since you will be stamping on a very textured surface. You might also want to consider a logo that passes debossing standards, just because debossed logos on leather look really cool. :^)

If you want a refined look, consider hard angles instead of soft curves. It will look a lot more determined that way. You should also extend your break through the entire fire shape, essentially separating it into two parts. The general public will see it and think that it’s firebroke because the fire is “broken”. But you could also snag potential customers because they will see it and think themselves clever for getting the hidden jargon behind it.

Horsemint's picture

Thanks for the thoughts!

Shawali's picture
1270 pencils
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This may not be the best composition to showcase your logo, but I think it's pretty great. I love that symbol, the font too and the general grittiness that spreads out of this.

Just make sure to have several compositions alternatives.

Good job sir!!

Horsemint's picture

Miss, that is... Ha.

I suspected that "CHEERLEADER NAME: MAKER" would alienate the huge rough-and-tumble portion of my customer base. Thus a brand name was born!

Thank you for the feedback!

Carlo_5's picture
10 pencils
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Hi, I'm not in love with the flame. It's a little too "blobular" looking. I think with several more attempts you could come up with something really great in that area. I don't see the point of the thunderbolt. Perhaps that was a happy accident, yet it is unnecessary and the more you try to keep it the more it will hinder your true flame from emerging.

Since you said this is going on leather goods I would imagine you will not be somehow stamping them with paint, thus the color is unnecessary and distracting. It would be nice and best for you to definitely have an all black logo to see how it will reproduce as a stamp. For printed materials that you will use color a deeper red may look nicer, and give you more of the bold, refined, "tough" look you want.

I forgot about the "broke" meaning, now I see it makes sense. Yet initially I thought of something broken as in not working. Could you possibly separate the two words with a space? Or, maybe stack them?

I like the font and think it will reproduce well. Last suggestion, you may consider adding some slab serifs by hand to the lettering to give it that "refined" look you are going for, just watch the weight, wouldn't want to make the die too hard to use. (Here you could be selective and minimal - for instance maybe tweak the top of the A, the bottom of the F, maybe the top of the C, bottom of the T, you get the idea)
Good luck!

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