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Flooring

Brief from client 

Simple logo using style of 'The white stuff'

3 Comments

botw's picture
224 pencils
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Overall it looks well designed, but I can't help but feel like something is unfinished or incomplete because of the bottom corners of the rectangle missing.

cooperads's picture
177 pencils
Idea
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I think the balance is off. It is like the floor dropped out, which isn't something I want to think of for a flooring company.

A more extensive brief would help here.

Shawali's picture
1326 pencils
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I for one really like the overall simplicity of this logo. I think you can get even further and remove the frame on top and only leave the bar below the wordmark. Also, have horizontally centred between the wordmark and the subtext.

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