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FrambooSoft Company Logo

Brief from client 

Framboo stands for "Supply" in Icelandic. Hence FrambooSoft means Supply Chain Software. The logo has the symbol of a chain embedded in a Hexagon (chain symbolizes supply chain software built on blockchain technology while hexagon stands for universal coherence). There is a visual trick in the design of the logo. Most of the time you will see the chain. But, in place of the chain, you may also see a swan (or a mirror image of an S) that symbolizes calmness, elegance, creativity and transformation

Framboo stands for "Supply" in Icelandic. Hence FrambooSoft means Supply Chain Software. The logo has the symbol of a chain embedded in a Hexagon (chain symbolizes supply chain software built on blockchain technology while hexagon stands for universal coherence). There is a visual trick in the design of the logo. Most of the time you will see the chain. But, in place of the chain, you may also see a swan (or a mirror image of an S) that symbolizes calmness, elegance, creativity and transformation

4 Comments

cooperads's picture
194 pencils
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Not sure if I see a swan, but I definitely see balance and strength in the symbol. I would check the kerning on the "r" in Framboo. Personally I am not sold on the blue, but it isn't a deal breaker.

ppillai's picture

Thanks! The color used is Pacific Blue. What would be your choice, if you have to select a different color?

cooperads's picture
194 pencils
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If it were up to me, I would go with more of a navy, but if you don't want to go that dark, I would go to more of an ocean blue. I guess the darker colors are a bit richer and suggest more gravitas to me.

KBeyersdorfGraphics's picture
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I like this logo and think the typography and colors you used works well. I like the Pacific Blue you used.

I'm trying to see the swan you pointed out, but can't get my head around to it. I do however like the simplistic emblem with the chain.

Overall, great job! Love it.

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