Brands of the World™ an All Creative World site
Brands of the World is the largest free library of downloadable vector logos, and a logo critique community. Search and download vector logos in AI, EPS, PDF, SVG, and CDR formats. If you have a logo that is not yet present in the library, we urge you to upload it. Thank you for your participation.

Freight First

Brief from client 

Freight First is a intermediary freight broker, connecting companies that have freight to move to companies they have vehicles to move the freight from A to B. They specialize in finding optimal routes for sensitive cargo, and they wanted a logo that represented trust and security to give customers the feeling their cargo is being handled professionally. They also didn't mind if I used a "1" to replace the word "first" in logo. They also didn't care about something fancy, just something to convey their idea.

In this logo I used the negative space in the "f" to create a "1" this allowed for me to make a mark that incorporated both parts of their name. I also placed a circle around the mark to provide a sense of the company's goal of "security", and I used a modern san-serif typeface to give it a professional look.

3 Comments

Gabriel Carvalho Lima's picture
1 pencil
Idea
updown
Symbol
updown

I like the idea, but it reads as "i" and not "1" to me. Also, consider simplifying your logo (it's usually good to simplify). Remove unnecessary details. One more thing: Optically, the symbol is not well aligned within the circle.

Shawali's picture
1375 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

The idea of using the negative can be really cool but the output is generally pretty poor.

First thing: get rid of all those useless strokes. They don't bring anything to the plate, they just make things more complicated than they need to be.

unicornpower's picture
3 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

I agree, I would simplify it to one color and get rid of all the strokes. At a small size they won't really have the same effect.

Version history