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FTL
callmeJ | Wed, 06/03/2015 - 21:02
Brief from client
A trademark to help startups start
it's supposed to represent the text find the losers and show how losers help each other to come up together
When I looked at this my first thought was a box with q-tips from Johnson & Johnson due to a sky/blue background and the two tips around a symbol. Shadow doesn't do any justice here and makes it look more as a movie poster.The whole thing tells me that it is kind of UN peacekeepers flyer rather than a search for losers. Very static and not much energy involving a search. Typography is okay - but I'm not a fan of all letters being pressed together that makes hard to read even with a center being thicker. I would like to see more ideas and variations for this concept. Also, about what type of losers this concept is about? Sorry, but this one is not my cup of tea.
I did see a swastika first, but I had also just watched Inglorious Basterds. :)
Rotate it back to its vertical and see if that helps. On the typo, if you are going to keep it all running together, maybe bold the first and last words, so they stand out more.
Git rid of the shadow as mentioned above. And yeah, what's up with the two dots?
If you are going to use the long shadow you need to use it on the left side of the symbol as well, I do think the long shadow is becoming over exposed and may affect the longevity of any logo design. The symbol is very close to one used on the 80's mini series V. I like the typography, hard to tell if the colors are working. Is the logo always going to be in a giant blue square? I have noticed a lot of people like to pretty up their logo with colored or patterned backgrounds, it is difficult to make an accurate assessment this way as this is rarely how it will be used.
Try to get this technically sound before you add any effects or shadows for us. The symbol isn't really there, I would try and not have that angled look as it does feel a bit like other things. The typography is simple and sort of boring. There is nothing distinct within this.
12 Comments
any c&c guys?
When I looked at this my first thought was a box with q-tips from Johnson & Johnson due to a sky/blue background and the two tips around a symbol. Shadow doesn't do any justice here and makes it look more as a movie poster.The whole thing tells me that it is kind of UN peacekeepers flyer rather than a search for losers. Very static and not much energy involving a search. Typography is okay - but I'm not a fan of all letters being pressed together that makes hard to read even with a center being thicker. I would like to see more ideas and variations for this concept. Also, about what type of losers this concept is about? Sorry, but this one is not my cup of tea.
I generally like this logo, but there's still room for improvement.
I'm not sure about thet two drops. Is there any particular reason they should be there at al?
Also, I would rotate the whole symbol 45°. Just so the F is seen first. Then you'll have your reversed L.
To be honest, I'm surprised Félix didn't see a swastika, here =)
Charlie - I love it how you typed my first name in French version ! Merci beaucoupe mon cher am i! Tre bien, sava...
=)
I did see a swastika first, but I had also just watched Inglorious Basterds. :)
Rotate it back to its vertical and see if that helps. On the typo, if you are going to keep it all running together, maybe bold the first and last words, so they stand out more.
Git rid of the shadow as mentioned above. And yeah, what's up with the two dots?
The two dots are left overs from pigeons that flew over a concept with a swastika shape...
Yes, Charlie, I have noticed a presence of a swastika - but decided not to mention this time. I see a game of domino being concluded here as well.
If you are going to use the long shadow you need to use it on the left side of the symbol as well, I do think the long shadow is becoming over exposed and may affect the longevity of any logo design. The symbol is very close to one used on the 80's mini series V. I like the typography, hard to tell if the colors are working. Is the logo always going to be in a giant blue square? I have noticed a lot of people like to pretty up their logo with colored or patterned backgrounds, it is difficult to make an accurate assessment this way as this is rarely how it will be used.
LOOS LIKE SWASTIKA
Try to get this technically sound before you add any effects or shadows for us. The symbol isn't really there, I would try and not have that angled look as it does feel a bit like other things. The typography is simple and sort of boring. There is nothing distinct within this.
Okay guys, I hear ya =)
I'll try my best to remove the nazi attribution and push it some more .
Thanks for the feedback, ill be back with the corrections!