Funny or unserious?

too vivid at first glance. I love the idea to stay colorful, but simplify your pallet. Maybe three monochromatic color pairings. like Red/Dark Red , Blue/dark blue, Green/Dark Green. find the three colors that best reflect your brand.

Ears and fly away scarf on dog too long by a tad.

At first glance the bright yellow next to bright green next to bright pink was too much for me.

Too bright, too bright! That's the first thing that comes to mind- too bright and too many colors. Also, I don't see what a dog has to do with contact lenses- but maybe you were trying to emphasize the "bud" part of the company name? Either way, if you can scratch your head and come up with a different symbol, that might be good. For some reason the idea of contact lenses and dogs don't really mix well for me.

Second thing that jumped out at me- the font issues. The main font (and again, I really think you should either tone down the colors or just don't use so many colors) is super simple and kind of drab looking. It's also superclosetogether! I would loosen up the kerning a bit and possibly pick a new font. The subtext, in my opinion, is even worse. It's way too small, and unlike the main font, it's serifed. I would up the size quite a bit and pick a thicker sans serif font!

Last thing, the dog. If you're going to go with the dog idea, I would consider cleaning that up a bit. To me, everything below the scarf looks more like a penguin than a dog!