Gestarc
solino | Sat, 09/19/2015 - 20:25
Brief from client
Gestarc is a junior enterprise managed by students of Public Policy in UFRN (University of the State of Rio Grande do Norte, Brazil). They provide consulting and advisory services to public institutions, NGOs and businesses.
The concept of the logo is to present a letter G made of some arrows. These arrows simbolize the "policy process cycle" and the colors are meant to add fresh, jovial looking. In choosing the colors we tried to avoid the clichéed Google/Microsoft four-color theme, adding some uniqueness to the symbol.
12 Comments
Symbol needs more work and refining - as I don't see a letter G in there, sorry. A negative space in a symbol resemble a quotation sign. Also, your subtext making things clutter due to a same color choice as a main text. Wonder how will it look if it is done in one of the colors from a symbol?
Thanks for commenting. Maybe I should have said a "lowercase g" instead of a "letter G". As to the text/subtext I will look at that.
I definitely do not see a G in the symbol, nor should I, for that matter. The part of the symbol that is falling off is a bit disruptive for the general flow of the logo. It just looks off. Try to work your logo on a grid and place every element proportionally to each other, if you see what I mean.
You need to rework the tip of your arrows, as they look weird. I think you can do something cool with them, though.
I have no idea why anyone would see any quotation mark in the negative space, though.
Keep it up!
Thanks for the comments. About the "letter G", see above. Regarding the arrows tips, I really made some sketchs before choosing this minimalist approach, but all of them looked somewhat messy to me. As for the "quotation mark" I think he is talking about a "comma" that appears in the negative space inside the symbol.
perhaps it would help to see the other concepts you worked with.
Thanks for commenting, but I don't feel like showing the world my first drafts. As Nabokov once said: "I'm afraid I must refuse. Only ambitious nonentities and hearty mediocrities exhibit their rough drafts. It is like passing around samples of one's sputum." Thank you anyway (y)
Perhaps if you made the yellowish arrow longer, then moved the blue arrow down a bit...
It would look more like a 'g'?
Sorry, but this an almost finished layout and I'm not able to go back to the drawing board :) Thanks very much, anyway.
I think you should change the direction of the arrows.
Thanks for commenting. I got your point. If one searches Google Images for "public policy process cycle" will find that almost all of the graphics have arrows turning clockwise. But I have a good reason to turn them otherwise. If they turned clockwise, I would end with an arrow pointing down and backwards. I think this is not good. Moving counterclockwise I have an uprising movement, pointing to an increase in life quality that is the ultimate aim of all public policy.
Makes sense to me.
For purely aesthetic purposes would be the reason I would flip the arrows.
It would make the 'g' look like it doesn't end so abruptly
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