GittoMotor

Daniel Amoroso | Fri, 01/20/2012 - 18:59

Brief from client

Il cliente mi ha chiesto di realizzare un marchio per la sua concessionaria di motociclette. Desiderava un marchio simbolico, che non rappresentasse o richiamasse il mondo delle motociclette. Tutti i marchi precedenti raffiguravano stilizzazioni di motociclette. Dopo una lunga intervista e dopo aver tracciato i punti salienti di quella che era la storia della concessionaria ho colto un punto fondamentale: la rinascita della concessionaria stessa sotto tutti gli aspetti a partire dal nome. Tutto questo mi ha portato a pensare la fantastica leggenda dell'araba fenice (fenix) che alla morte rinasce dalle sue ceneri.

La storia della fenice e quella della concessionaria hanno entrambe lo stesso fine: la rinascita.

12 Comments

63 pencils

JoshTMoore | Fri, 01/20/2012 - 19:09

I typically dont like gradients but I feel it works for your logo and the market you are trying to portray. I love the fonts they are very clean, I cant say I have seen anything like the logo so thats a good thing. I think this works very well

163 pencils

2423media | Fri, 01/20/2012 - 19:14

Great!

39 pencils

boyd669 | Fri, 01/20/2012 - 20:34

good job

114 pencils

luenib | Fri, 01/20/2012 - 20:41

This baby has all the potential to be converted into a Bauhaus graphic. I can see it.

14 pencils

thiagovilak | Fri, 01/20/2012 - 21:32

Nice job.

124 pencils

splashster | Sat, 01/21/2012 - 03:31

This is almost flawless.
I said ALMOST because.... you need to fix the bird crest endings in your graphic mark.
Your square has smooth rounded corners, your bird has pretty smooth curves except for top right corner elements.
Either finish them as straight lines coming out of the square or smooth and curve them evenly.
Fix this and it will be perfect.

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1 pencil

Daniel Amoroso | Sat, 01/21/2012 - 11:04

thanks for the suggestion.
Unfortunately I do not speak English, but I hope you understand what I say.
This change was suggested by the evidence that I had done previously and I had not chosen because I wanted to give more character to the feathers fenix.
I will try to balance the sign anyway.