Golden Eagle Golf
Brief from client
Working on an icon redesign for Golden Eagle Golf Club. The whole concept was to be more straightforward, obvious, and iconic. The icon is exactly the name–an eagle coloured gold–to make it simple and memorable.
The new logo addresses the problems I noticed with the current design: It removes any awkwardness felt by the text to find structure–text can be placed above, below, or on either side of the new icon and maintain strength and balance; it addresses the odd colour scheme currently being used–"gold" is in the name of the brand, not brown, black, red, or green; it's a stronger image–the current line design is quite messy; it can shrink to very small sizes and still be legible.
I haven't played with any fonts yet, just focusing on the icon first. I also need to clean up some of the vector points, especially around the feet, but just haven't got around to it yet.