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Graphic Communications

Brief from client 

Graphic Design Firm

I wanted something that was simple but incorporated some technical qualities that related to design and printing.

5 Comments

Racealistic's picture
66 pencils

I'm sorry this so overly done and seen that i can tell you how this doesn't bring much to the table.

Shawali's picture
1344 pencils
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Racealistic is right. There are thousands upon thousands of printing press/graphic design related companies which use the CMYK color code and the registration marks. These elements have became hallmarks of non creativity.

Don't confuse a simple design, which is good, with a simplistic one, which you should avoid at all cost. The simplest logos are most of the time the hardest to achieve.

Simplistic logos are generally done in a few minutes, without any research of sketching and done by either inexperienced designers who think they hit gold right away or just a plain lazy ones. I should know, I've been both of these, back in the day =)

Waffles's picture
233 pencils
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You can look on this website. The first page of ideas has another CMYK simple print logo.

I don't recall seeing many registration marks in logos though, so that is something.

unterm rad's picture
91 pencils
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Also, using Illustrator's default font setting "Myriad" is about the laziest thing I can think of. Literally ANYTHING would have been more effort.

sweetnsaor's picture
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As others have said - there is nothing individual/unique/interesting about this design, to be blunt. The typeface is bland and the CMYK is over-done. The O also appears to be a C at first glance. I would definitely suggest scrapping this and start from scratch. Don't get discouraged, we're all here to help you progress.

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