Graphics 3 Printing

wanted to stress our commitment to quality

None of this fits together. The symbol, main font, and subtext all look completely different. It looks like it was thrown together in Illustrator with no sketching or prep work and if you want to "stress your commitment to quality" you definitely want to spend more time developing your branding image first.

Grab a pen or pencil and forget about colors for the moment. If you're designing for yourself you also have that challenge to overcome. Designing for yourself is commonly the most difficult.

I wish you luck and I hope you find your branding image but this isn't it.

I wouldn't be as hard as Jon. I really like the symbol. But that's about it. As Jon said, nothing really fits together.

Looks like there're 3 different fonts and they don't even complement each other.

Same goes with the colors. That gold gradient is useless and doesn't match the blue and black.

On a more strategic note, "we don't just print it" sounds retarded. It's corny and not really well though-through. Also, it's rarely a good idea to include the brand tagline in the logo. And the ".inc" is also super cheesy and useless.

Globally, it's too complicated. You have a really good symbol but it's ruined by the bad choice of fonts, colors and general composition.

Good luck.

I do not think you have to use the word "don't" as presentation of a brand. sounds like something negative