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Green Source Heating and Air

Brief from client 

This is a new division of an existing business in Watkinsville, GA

12 Comments

G13Design's picture
144 pencils
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I see where you are going with this. But, first off- The text is a bit hokey, mixing caps and lowercase doesn't work. The font itself is not a good choice for this. Colors to denote temperature isn't necessary, sort of dumbs down your audience. I think the symbol works, although I would sharpen the corners. Sorry to bum you out : )-- But, it will work with some more effort. Simple and clean is what you want.. So, just clean it up a bit.

genemobley's picture

Very helpful. Thank you. Not bummed at all. Will work on Version 2 with your comments in mind. :-)

ddorey's picture
2 pencils
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I am also not fond of the text - the outlines are not doing anything for me either! Sorry, I do nt think you should sharpe the corners (i is suppose to look like a candle I am assuming) Great concept for me, just the text!

genemobley's picture

Thanks. Yes, a green candle at that. Will definitely look for another font. Any suggestions?

Coco_B's picture
2 pencils
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I like the idea and the roof shape. I like the "Green Source" font style, but I would make the smaller letters more similar in width as the G & S, so it looks more homogeneous. Not crazy about the "Heating & Air" type. If it's not part of the actual company name, but rather a service description, try a more generic and smaller font that compliments "Green Source"

splashster's picture
124 pencils
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A roof with a leaf coming out of a chimney, where have I seen this.... oh wait - EVERYWHERE.
Idea sucks badly, your choice of typography (font, outlines in different colors, etc.) reveals a total amateur and it's probably better not to discuss execution.
I strongly suggest you hire a professional to create this logo for you..

BarneyHill's picture
3 pencils

I dialed up the website for Green Source Homes in Watkinsville. It looks like you are expanding/repurposing their existing logo.

At least you haven't mixed upper and lower case like the original logo does with the "E" in "Source" and the "e" in "Homes." I also like how you have moved the "roof" mark up away from the logotype. In my opinion, the logomark is too close to the logotype in their original logo.

Does your client insist upon using that typeface because it is similar to the typeface in their original logo?

If they insist upon expanding upon their original logo, good luck!

Otherwise, if you have the freedom to change the typeface, I would work on a logo that only contains "Green Source." Abbreviated text in the logo would really apply to all of their divisions/departments and would also emphasize the "green" selling point aspect of the company's services. If you work on a clever (or even just attractive) type treatment/arrangement/layout, you might not need the "roofline" logomark.

Less text in the logo would also allow the logo to function more like a logo; easy to absorb and quick to communicate the "green" identity of the company. The path you are headed down could result in several more "expansions." Green Source Electrical. Green Source Plumbing. Green Source Chimney Services. Etc. Etc. Etc.

While that might keep you busy, I think it would only make it harder for your client to establish a memorable identity for their enterprise.

If a small company insists upon having a tagline for their logo, it really should be their phone number. Grow the business and THEN become a conglomerate.

Thanks for enduring my humble opinion.

botw's picture
224 pencils
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I like the idea of combining smoke with a leaf, but it needs to be illustrated more elegantly. The typeface is a kind of retro space font. It doesn't fit the subject here at all. The outlines on the green are unnecessary. Also this green is kinda overused for this subject. Try a different shade, like olive or something washed out.

genemobley's picture

Ok, thank you for all the honest feedback.

sensed's picture
12 pencils
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I love the idea of combining wind and heat within the slanted flame of the candle!
Everything else needs serious improvements, but the idea I like.

sensed's picture
12 pencils
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Just read the other comments. So what I thought as a flame is actually a leaf?

G13Design's picture
144 pencils
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I thought it was a chimney with a leaf as smoke.. Others are seeing a candle and flame.... Thats not good. You need to resolve that. I think you said your intention was a candle. Maybe adding a wick? You don't want to start cluttering the design, but you don't want it to be confusing either.
**I didn't choose the thumbs on this.. it won't change for some reason.

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