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Green Tree

Brief from client 

Eco-friendly paper company

Green Tree

3 Comments

venusasaboy73's picture
28 pencils
Symbol
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Typography
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This looks promising. That "PAPER COMPANY" might be hard to read in smaller versions, and the kerning seems all wrong there. I would personally space more the letters on TREE so that they line up with green, but that's just me. I'm not sure about the way you piled the triangles. It's interesting, but it kind of throws everything off balance. I would, also, maybe put some more space between symbol and typography. It all seems a little too tight.

Shawali's picture
1380 pencils
Idea
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There might be potential for an ok logo, but it's too sketchy for now.

First you really need to loosen it up. All the elements are squeezed together. Let the composition breath a little.

The choice of font is ok. The symbol does the job, but is a bit simplistic. I'm pretty sure you can find the same triangle based idea in a lot of logos of green companies.

saraqroxy's picture
165 pencils

I agree that everything is SO close together, it's hard to focus on the thing as a whole. Lower the subtext, space out the main text (both vertically and horizontally I'd say) and raise the symbol up - no good can come of everything being soclosetogether! :)

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