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Greenehouse Publishing

Brief from client 

A logo for a publishing company that also specializes in stationary. They wanted something a bit organic and feminine, but also mature and classic.

I already know someone is going to say something about the distressed type, however that is something the client was very excited about.

This is in need of some crazy fine tuning, and all critiques are welcome.

5 Comments

Hegden's picture
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Quite busy logo. Where will it be used? Does it need to scale down easily?Because now it feels too complex for me to work in small. Also the thin lines could cause issues there. I get the idea of the Greenhouse but it feels quite birdcage / circus too me. It could also be a bolder symbol. I find the tilting of the books on both sides (I assume they are books) confusing. I feel like they should be turned by 2° rather than tilted. If the client loves the distressed look that's fine but it should appear in all elements of the logo. Not too keen on both choices of the font. Details like the L and the I should be connected and also the inline combined with the distressed look makes the font too light for me. If you chose a playfull font for the company name the font in the subhead could be more clean. They both don't work too well together. The small curly details are a nice add on. I don't feel like they are necessary. If they are they need some rework. They don't feel too elegant yet. I hope I don't come across too rude. Generally I think it feels already quite feminine and classic but some fine tuning would be nice

M@'s picture
337 pencils
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I have to say that I completely agree with everything mentioned above. You need a bolder font to put a distressed look on otherwise it almost disappears. When you look at the thumbnail of the logo you can barely read it.
Your symbol needs some serious work.. Some of it is filled in and some isn't, I think it needs to all be in the same style and then even the idea for the symbol it's self isn't the greatest. The green house looks more like a bird cage to me.

Sorry if I come across as a bit harsh but for me the whole logo looks like a jumble of different elements thrown together.

ErinsSonicYouth's picture
22 pencils

I agree with all of your comments.

However it is definitely supposed to be a birdcage. In the client brief, they wanted the symbol to either be a literal birdcage, or be inspired by one. So that part I won't be changing, but the rest of these comments were very helpful.

I'm just not too happy with the logo to begin with, so its hurting my inspiration. I hold myself to higher standards than this logo.

M@'s picture
337 pencils
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I'm pleased to hear that! If you can tweak the birdcage a tad, like thicken the lines slightly and smooth out some of the curves it might help.

Logo's are a hard thing to do. Usually if I'm struggling to do one I leave it for a day or two and try to research a bit more than what I already had done until something comes to me that I know will work.

I wish you good luck in finding some more inspiration to help elevate this to something that reaches your standards :)

j.o.y's picture
169 pencils

This might be a wild stretch- but if you look at the bird cage shape you have it looks like a slightly open book, pages facing forward. Maybe there is something you could do with that?? Otherwise, the suggestion about the leaning books is a good one, and so is the suggestion to thicken the type or ease up on the amount of distressing. I would personally eliminate the "swooshes" also- they just feel like extra stuff. The color scheme is nice, and this has potential!