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GreenWorld Adventures and Tours

Brief from client 

A tourism firm that deals sells Tours domestic and foreign soft adventure tourists.

Simple and Unique Logo emphasizing alternative tourism(sustainable and eco friendly forms of tourism)

4 Comments

saraqroxy's picture
165 pencils
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I'm not digging the fonts you've picked, nor how you have them arranged. There's not really a balance or a flow, they look like they were just plopped wherever and there they sit. I'd kern the 'adventures and tours' out a bit- they're really close together. And the Green World is shoved RIGHT up next to the other text, AND the symbol just doesn't look right where it's sitting. If you stick with the same symbol I'd re-arrange the whole thing entirely.

Now, the symbol. It's boring, it's been done a bunch, and to me it looks like a solar power panel, which might be what you were going for seeing as it's "green world"!?

But mainly, I'd re-arrange the whole thing so that the composition makes sense and pick two new fonts (maybe two sans serifs in this case?). Oh, and maaaaybe consider playing around with another secondary color other than mint green!? A light brown perhaps? (To denote 'world' a bit!?)

Gigafrost's picture
63 pencils
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When I think of tourism. I think of traveling, planes, air, clouds, maybe an uncharted city, maybe some ruins, maybe some land mark. SOMETHING geographical! The use of the "Grid design" is indeed overdone as sara was hinting at. I will say that you will have to rethink what you want us to see when we think of tourism. That's an extremely large target audience, and it also has to be liked on a global scale.

Some examples of great tourism logos btw CHECK OUT THE BAHAMAS LOGO!!!!! MY FAVE FAVE FAVE FAVORITE!!:

http://www.cidadedoslogos.com/images/news/tourism_logos_paises_cidadedos...

Also we need to know, what places does this firm support? If its only trips to ONE location (to the bahamas) or something, why not focus on the elements that represent that country? That way you are not limiting yourself with the task of drawing something globular and unoriginal.

oscarthegrouch's picture
94 pencils
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The fonts are not too nice. You could find a nicer green color too. The advantures and tours part is too close to the company name, it needs a larger gap. There is no adventure in this logo, it's pretty boring. It's not so bad, but boring.

Stephen Fitzgerald's picture
405 pencils
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Hey ochieng; I would suggest changing the fonts, fix the spacing between the words the tag line is Way to close to the company name, The green could be a cooler shade and i like your symbol but its pretty bland I do not see an adventure nor tours going on in the symbol. tweek it and have fun with it! =)

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