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Groupe Gourmet

Brief from client 

An online community of gastronomy lovers.
Need to present The refinement and tradition of French cuisine and culture.

14 Comments

willsimao's picture
37 pencils
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It's Fine and beautiful, spaces looks correct, and the aplication is ok.
Simple, but a good job.

Shawali's picture
1380 pencils
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Nice. I love it. #vivelaFrance

M@'s picture
345 pencils
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Good Job! everything looks fine, if i was picky i would maybe try a different font for groupe but the one you have still works fine

Stephen Fitzgerald's picture
405 pencils
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Works well. Something felt off i could not put my finger on it. I was going to say the same about the "groupe" font but it works as of now. :)

spinnacer's picture
26 pencils
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Its only me or the group with the symbol is not centered with the main text? I like it in complex and how other sad it works, I will use another character for the group, something linear, expressing tradition and contemporary style. And it will evidence more the symbol and the main text. Just an idea :)

renatopetrolini's picture
4 pencils

It was in another font, but the client asked to use the same one.
And yes, it is centralized. Thank's for comment.

hueroth's picture
247 pencils
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nothing to say, just a perfect logo.

godoval's picture
76 pencils
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I like it very much. Good typography!

mahayni's picture
195 pencils
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well done!
nice and smooth. I think because the spacing between the 3 elements of the small ornaments on the top is not even it gives a feeling it is not centralised, I have checked it myself :)
Other wise you did a nice job.

JonAtkinson's picture
217 pencils
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I think this is beautiful but there is one thing that bugs me a little, may be it's just me. The weight of the "G" in Gourmet seems to greatly outweigh the right side with the "et" which leaves a gap on the right side. That's the only thing that sticks out to me. Nice job. Very elegant.

Darbo Scalante's picture
32 pencils

You will know my age after read this: Would you simply put it over a white surface to just see the logo?

Alright, if that pattern and all that shadows and lights are a part of your logo please skip this.

A nice typography, but centering elements in a logo is more than just clicking on the "center" paragraph button. I recommend you to fix manually the symbol and the "groupe" text. Try moving these elements little by little to the right and maybe something better will happen, but if not, just hit cmd+z.

Hope this helps!

renatopetrolini's picture
4 pencils

Thanks for your comments. I agree that it seems irregular, but this is a second version for this logo, the original one has a "frame" and the elements would be weird if not centrilized. The frame is an important elemento for the client's puposes and i don't think i can use the logo in two different alignments. what do you think?

Darbo Scalante's picture
32 pencils

1)

If you are in the middle of a process of rebranding it is possible that you can perform some improvements.

If the original logo considers this frame and you are proposing a new look without it, you can —you must— make some tweaks to attain the correct result.

2)

If you are proposing a new logo over a frame, the goal here would be to use this logo as the one an only, just to keep the visual identity as uniform as it can to be.

3)

But if your goal is to consider two logos around all the visual identity, well, you most to design a solution that looks great in both two ways to be displayed.

Good luck!

jtdgraphics's picture
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Great logo, just needs to be refined and centered. Love the font choice!

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