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Hen&Wolfe

apacker3 | Fri, 08/16/2013 - 14:58

Brief from client 

Develop a logo for a marketing company. No real brief other than needing to look fairly regal.

3 Comments

MDCasino's picture
53 pencils
MDCasino | Fri, 08/16/2013 - 17:47
Idea
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Colors
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Well I really like the idea, the only thing is that it doesent look too regal. Im also not really sure if the styles on the hen and the wolf match up.

Also im not too sure how i feel about the letters so close together. There are a couple of problems with that especially by the l-f in wolfe at the bottom.

botw's picture
224 pencils
botw | Fri, 08/16/2013 - 19:39
Idea
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Symbol
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Typography
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Colors
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I agree. The "regal" part doesn't come through. I would also use some colors that are less farm like, but feel more like creativity. Bright green or purples.

mahayni's picture
195 pencils
mahayni | Mon, 08/19/2013 - 08:26

I always like the use of negative space. But you need to match the style in your negative space maybe make the wolf simpler.
Also the text is too tight.

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