Home Builder Logo

This logo is incredibly generic and trendy (not in a good way). The overlapping transparent leaves idea is far too overused.

The concept does not convey any type of housing company. And the execution is equally poor. The "leaves" (whatever they are) are asymmetrical, differ from each other, and dont even connect correctly at their apex.

The font feels more generic than the leaves, with no personality and no thought to the kerning/tracking- it's just typed out in Myriad.

Colors and font are not the problem here (even though they do have issues of their own), it seems to be lack of research and effort before the execution ever even began. I think the best option is to start over at square one, do some research on current housing company logos. Get brainstorming on symbols that can be used with or even integrated into the wordmark. I admire your simplicity but this just won't work, sorry.

Too simply and common. Find a more original idea. Sorry!

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