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hotel washington

piacadena | Fri, 10/26/2012 - 09:22

Brief from client 

its a new hotel company founded in Colombia , the hotel clients are executives

2 Comments

kaosme's picture
63 pencils
kaosme | Fri, 10/26/2012 - 12:14
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Not bad. But the typography is too thin, hard to read in small and has kerning problems. See if you can adapt it better. Also it's not properly aligned. (The "el" in hotel is too close together)

saraqroxy's picture
165 pencils
saraqroxy | Mon, 10/29/2012 - 21:36
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Kerning is WAY off, this sample is too small, the font doesn't necessarily have to be thicker- I think you might have been going for a classy and upscale look- but if you DO keep it that thin you're going to have to kern it so it looks nicer.

The W symbol is eeeeeh.... fine I guess- but it sure is something that I feel like I've seen a million times before. If you have any other ideas as to how to class it up and make it look more interesting I think you should try those out before going with this option!

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