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ICA Logo

Brief from client 

An old customer of mine is looking for a rebrand. I have already aired my opinion of their new idea from a new agency, but would be interesting to see what the brand community thinks of it. Feel free to be

1 Comments

Jon Askill's picture
52 pencils
Idea
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Symbol
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Typography
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Colors
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Hi there,

Well I'm baffled by the symbol/top graphic part, which is highly ironic considering that these are communication advisors.

There may well be an idea/concept here, but the trouble is that I'm not getting that idea. it's just lost if there is one. I'm glad that you didn't state the name of the company because it might've affected the way that I saw the top bit, but as it stands, I can't see the name of the company with this identity.

I'd go back to the drawing board in terms of both idea and then execution.

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