Client wants iconic icecream symbol on exterior business sign and banner with logo to be on all ice cream containers and shirts.
I think this could work but could be pushed further. One thing I think you should definitely play with is the colors. Why the brown and muddy green? Some brighter, funner colors could really help this.
Not a huge fan of the cows. The owl looks cool. Why not make him the entire mark? You could make him holding an ice cream cone or put one on his stomach or something. Good luck!
I agree that the colors are muddy. I also don't like the owl and the cows, they appear to be clip art. Just curious as to why the bulge type effect on Hoo Doo and the perspective/slant effect on Ice Cream? I guess the more I look at this, the less it works for me.