Brands of the World™ an All Creative World site
Brands of the World is the largest free library of downloadable vector logos, and a logo critique community. Search and download vector logos in AI, EPS, PDF, SVG, and CDR formats. If you have a logo that is not yet present in the library, we urge you to upload it. Thank you for your participation.

idear

Brief from client 

New concept logo for PR group «idear».

Earlier the idea of a logo consisted in use of words "idea" and mark "(R)", but it was too banal (In our language there is a word "idear" - it means clever).

Idear Is engaged in advertizing service.

New concept consists in it: "gro up" It is read as "grow up". "UP" grows from a white field upwards, And the empty place in a square shows that always there is a place for growth.

3 Comments

splashster's picture
124 pencils
Idea
updown
Symbol
updown
Typography
updown

In graphic design world there is no such thing as 'too simple'. When I hear clients say 'this is too simple' my hair starts to jump in the air.
Best and most famous logos in the world are 'too simple'.
Now what we have here.... you obviously tried to turn a minimalistic simple & clean 'idea' word mark into something not so simple by adding cheap web 2.0 gloss effect defiling HelveticaBold in the process and made up some silly explanation about 'grow up' as an excuse to add a magenta square at the end with a negative 'up' to make it look "not so simple".
Well, you know what, you failed.
There is no idea here, no symbolism, and execution, although it might look web 2.0 trendy is poor and unimaginative.
This might as well be a logo for a carpet cleaning service certainly not for a PR agency that wants a modern and progressive look.

Back to the drawing board, sorry.

Coco_B's picture
2 pencils
Idea
updown
Typography
updown
Colors
updown

I really like the concept and type choices, but as a whole, breaking up the word "group" makes it a little hard to read at first glance.

botw's picture
224 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

I don't understand the idea. I don't like how the magenta breaks up the word. Overall confusing in my mind.

Version history