Brief from client
New concept logo for PR group «idear».
Earlier the idea of a logo consisted in use of words "idea" and mark "(R)", but it was too banal (In our language there is a word "idear" - it means clever).
Idear Is engaged in advertizing service.
New concept consists in it: "gro up" It is read as "grow up". "UP" grows from a white field upwards, And the empty place in a square shows that always there is a place for growth.