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iGFX Logo

Brief from client 

Incorporate the letters into an abstract shape.

I tried to get the letter "I" in there but it didn't match so I merged the G with the X added a stroke to represent the F. then added a dot in the middle to make it like an Eye. any thoughts would be greatly appreciated.

13 Comments

Shawali's picture
1209 pencils
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Too complicated. That symbol looks forced and needlessly aggressive with all these sharp edges and pointy bits. Forget trying to scram the letters in the symbol. I'd go with a simple wordmark.

mcbtca's picture

I agree with what Shawali is saying, plus I feel like you completely loose the GX, and all i see is a fish

j.o.y's picture
207 pencils
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Never ever ever use that font for the word "design." .......honey I shrunk the S lol

iGFX.Inc's picture

Thank you guys, I appreciate your comments, I redesigned the whole thing, let me know what you think

iGFX.Inc's picture

its not really sitting with me I don't know, should I take the iGFX off? any suggestions for the font

Matt_B's picture
12 pencils

You don't need a symbol plus the iGFX - less is more. As Shawali said use a wordmark for iGFX with the tagline underneath.

You could use a site like dafont or fontsquirrel to pick a display font that you like then make a few tweaks, keep it simple.

https://www.dafont.com/mtheme.php?id=3&text=iGFX&fpp=100&af=on&psize=s

iGFX.Inc's picture

I partially agree, however, the challenge is to create a symbol, that's meaningful, but I cant seem to be able to put those four letters in an appealing composition

fredrg's picture
81 pencils
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It reads more like IGT, taking off the text would be more confusing. This may seem like an unusual suggestion, but I like the clean spareness of the text only. Just a thought.

iGFX.Inc's picture

Thank you, but client want a symbol derived from those letters, I hit a brick wall with this one

iGFX.Inc's picture

Please tell me its getting better lol

fredrg's picture
81 pencils
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The whole point of a symbol is to represent something, idea, object, feeling something. You are trying to cram abstract letters into a random (fish?) shape that says nothing about the software and design industry. Without the word mark there is no connection and to me you are even losing the F and X. I think it's back to sketching on this one and maybe think about warming your client up to some ideas that are less abstract.

Your second shot was a leap forward from the first, so you should get a good solution soon. When you do post it in a new entry so we can see the progress.

Also as an after thought, with the F above the G in the symbol there would be a tendency to read it IFGX.

j.o.y's picture
207 pencils
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I see a fish- the F gets lost too easy.
Have you considered trying to sell them on the idea of a cool typographical layout of these letters as opposed to blending them all together??? Kind of like you had in the beginning where iGFX are all legible- with maybe some connecting ligatures or something to make it interesting?? Just a thought- maybe just do it lol and let them think it was their idea!

sb_greentrees's picture

What does iGFX stand for, and why is the letter i lowercase?

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