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IIMC Machines LOGO

Brief from client 

Please leave your valuable comments.

Please leave your valuable comments.

5 Comments

11Elevendc's picture
10 pencils
Idea
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Symbol
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Typography
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Colors
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I'm sorry but this just isn't working for me personally as I don't think it is doing anything. Why has the red text got a thin black outline on it? It's not required and will get lost in print. You have 4 colours on what is a simple logo, cut that down to 2 so just the red and black or perhaps even dark grey, these always work well together. If you do stick with the black try using a tint of the black, perhaps 70% on the "engineering your growth". Also are you aware the text isn't central?

This has potential to look smart it just needs finessing and attention to detail. Hope this is of some help. Good luck.

splashster's picture
124 pencils
Idea
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Symbol
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Typography
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Colors
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This could be a standard text mark (nothing fancy or creative but at least functional) if it was executed properly, sadly it's not.
Black outline on 'iimc' is completely unnecessary, letter pairs are not kerned properly. Underline is not centered and is also too thick, tagline color does not fit in this color scheme and tagline text also looks very ugly squished like this and not centered properly. Upon closer inspection it also looks like bottom of tagline text is slightly cut off.

Needs fixing.

amanarora1111's picture

Thanks a lot for your valuable comments people.

I want to know another thing, Should i also make an abstract design or some other design related to the theme of my work above this logo to complete it or just this logo is full enough to be carried forward?

G13Design's picture
144 pencils

That is up to you. Using just text, it is fairly explanatory. But, creating a logo that is only text requires special attention. Maybe even more so without a symbol since that is all you are relying on. That is not to say if you add a symbol you can get away with bad text : ).

I tend to think a company that is starting out and doesn't have name recognition benefits from a symbol.

sakshi mirchandani's picture

This logo is just perfect and has something unique about it. It has a strong front and a lighter tagline which gives it a strong hold in it.

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