Indigo . One
revolucion visual | Mon, 12/07/2015 - 05:16
Brief from client
It´s an international events company, client suggested colors.
In the proposals, we found troubles about the doble "O" between Indigo and One, so, my solution for this was to leave the second O in capital letter.
5 Comments
i like the font but why red? You could try indigo color, i like what you did with the dot but can you use 1 instead?
I'd like to put it an indigo gamma, but client chose that colors. Use a 1 is an option, i hope it doesn't look like F1... Thanks Helene
I agree maybe try a shade of blue/indigo to further illustrate the brand. Even though the client asked for these specific colors, it doesn't mean you can't provide them with alternates. They may not know what they are missing if they don't see it. You can back up your design choices by stating how you feel color plays a strong role in further identifying a logo brand. The fonts, spacing, and overall design is very good otherwise. Good luck!
I think perhaps you should tell the client that at least three professional graphic designers were confused as to why a company with indigo in the name decided to use red.
It is baffling to me.
I like the design though! Maybe tighten up the kerning in 'One' just a tad.
As far as I'm concerned, the red thing doesn't bother me. You don't really have to have blue in your logo because the the name of the company is "indigo". Sure it would make sense to have some blue in there, but not having any isn't stupid.
What bothers me the most though, is that I read "Indigoone". I'm not really digging the capitalized O. Why not remove the point and simply replace it with a space?
Also, clients telling you what to do creatively is rarely a good thing. They might suggest some colors they like, but making it mandatory kinds trumps your expertise as a professional graphic designer.