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ingenuity

Brief from client 

what do you think

3 Comments

cooperads's picture
174 pencils
Idea
updown

When I see the large Y at the end, it looks like a tuning fork, so I guessed this was a music related business. All in all, there is nothing truly thoughtful about this word mark. Time to go back to the drawing board.

Shawali's picture
1323 pencils
Idea
updown

Unfortunately, this is not really working as there's nothing much happening here. You picked a font, didn't even bother taking the time of finding a complimenting one for the subtext and call it a logo.

That's not the way logo design works, especially if you're making one for an agency, a studio or a freelance designer. It supposed to show some professionalism and know-how, and this logo here does the exact opposite

The only artistic value of this logo resides in the font itself, which you didn't create yourself. And that's it. And you didn't even try to fix the kerning.

Here's what you need to do. Scrap this first. Then do a bit of research on agency or creative entity logos. Identify the trends. Than get inspired by great designs that you can find on www.logopond.com or www.dribble.com.

Finally, turn off your computer, grab a pen and a piece of paper and rich of all this creative inspiration, start sketching ideas for hours and hours on end.

Designing a logo straight on the computer is something that seasoned designers can sometimes achieve. But sketching will always put you on the right track.

kayinvanderkill's picture
5 pencils
Idea
updown
Typography
updown

I agree with Shawali, it's essentially just a display font that you manipulated a little bit, but also didn't really do it that well. The kerning has been pretty much ignored, and that's a big red flag for a "graphics" company.

Scrap the idea and be more careful with your font choice. Don't let the type designer do all your work for you.

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