Inland Valley Garden Planner
jsae | Fri, 03/03/2017 - 01:28
Brief from client
logo for a local government agency's new online garden planning tool.
A modern gov't seal – visually simple, but rich with meaning:
- Sun shining over two hills (Inland Valley)
- Flower blossom with leaves (Garden)
- 12 petals/sun rays = 12 months of the year (Planner)
5 Comments
I think you have got something good here! I love that, at a glance, it's the image of the orange flower, yellow center, green leaves- but then doubles as hills and sunshine. Both perfectly relevant and subtle. Good color and font choices as well. Clean, simple, to the point. In my opinion- great job!
**oh- one thing I just noticed- check your kerning especially "inland" and "garden." Since its on a curve, you need to go over it with a fine tooth comb, so to speak!
thanks, i adjusted the kerning!
Good choice of spring colors. I also noticed the hiccup in the curve of the type which makes the letters behave weird. Not all text likes to be on a curve, so you might have to kern manually by making text into objects.
Neat!
Maybe it was unintentional, but I like the Aaron Draplin influence on this badge =)
Now, I find the symbol a bit too literal vis à vis the brand name, with simplistic shapes. I know that goes with the general graphic style you were shooting for, but in the end, I find this logo too plain. I would spend more time working on that symbol, trying to make it more exciting while retaining that simpleness.
But not a bad effort over all. Keep it up!