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Innar

Brief from client 

Custom furnitures

nothing is impossible (for us)

5 Comments

botw's picture
224 pencils
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I like it, unique and interesting. I would probably try to simplify the symbol still keeping it an impossible shape.

splashster's picture
124 pencils
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Nothing is impossible for you... I beg to differ, can you make a wooden stove?
Or a good logo?

I don't think this is the right logo for modern custom furniture company.
Graphic mark is messy without real impact, typography is too soft and additionally ruined with gradient and the whole composition lacks memorability.
How are you going to turn this into a simple stamp that can be impressed on wood?

Back to the drawing board.

Stephen Fitzgerald's picture
405 pencils
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I would simplfy the logo, splahster has a point. Always try to make sure your logo can be turned into a single color and still maintain its identity. Nice start a little touch here and there. also the tag line is in a random place.

G13Design's picture
144 pencils
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What Splash said:.

luenib's picture
114 pencils
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I don't know what is that Reutersvärd object doing here. The logos is for a furniture maker, not for a mathematician, illusionist, or surrealist. It just doesn't fit unless that's the way they make a bookshelf.

The font looks digital, laser, or futuristic. It doesn't match either.

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