J&A Custom Creations
tympanga | Sat, 05/09/2015 - 19:46
Brief from client
Small furniture reclaiming company. "J&A Custom Crafts" is all mandatory. Products described as "rustic, french country, vintage."
Small furniture reclaiming company. "J&A Custom Crafts" is all mandatory. Products described as "rustic, french country, vintage."
8 Comments
Nothing is working here, I would start over. The main modern typeface is unbalanced and awkward and the tagline typeface is just not interesting. There is nothing special or remarkable about this logo. Sorry :(
Does a logo have to be special or remarkable?
That's the whole point of a logo.
It shouldn't as much informative as it should leave a lasting impression to the viewer.
I wouldn't be as hard as Kayla.
In and out of itself, there's not much going on with this logo. It's borderline simplistic. But it definitely could have some potential if you create a killer global identity around it.
I must say I kinda like that font. It has some personality. But again, on its own, it's not going anywhere.
I am going to mixmaster Kayla and Shawali.
I think that J&A has potential as it is interesting and has character that could be memorable. The little font inconsistencies are what make it memorable and I like the dark brown.
But I think the tagline typeface is not right for this. Compared to the J&A it isn't interesting at all and too similar that it confuses the eyes.
Good luck. It is a good start!
I like the large "J&A" font and how it clearly dominates, but I think the sublogotype is a little too similar. Maybe you could try a sans serif font for the sublogotype?
While your first draft is a little unbalanced, I applaud you for using a custom type face for the J&A part of the logo, why not use it for rest as well? As a matter of personal preference the CUSTOM CRAFTS does not have a rustic, french country, vintage feel, but more of a hipster/minimalist logo vibe. I'd like to offer a few suggestions for balancing the J&T, maybe match the serifs, match the curve in the J to the curves on the &, and straighten up the & and come a little closer on the letter widths. Some of this depends on just how rustic the furniture that your brand represents will be, match your logo to the clients product.
Thank you. That does look a bit better! A custom typeface for "custom crafts" is a good idea as well.