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J&A Custom Creations

Brief from client 

Small furniture reclaiming company. "J&A Custom Crafts" is all mandatory. Products described as "rustic, french country, vintage."

Custom type for the main logotype. Prestige Elite Std Bold for the sublogotype. The color is a really dark brown to give the logo an old feel and to match the color of wood. I almost went with plain black but I felt that could limit design choices for stationery.

8 Comments

Kayla Roxanne's picture
37 pencils
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Nothing is working here, I would start over. The main modern typeface is unbalanced and awkward and the tagline typeface is just not interesting. There is nothing special or remarkable about this logo. Sorry :(

karmstrn's picture
5 pencils
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Does a logo have to be special or remarkable?

Shawali's picture
1380 pencils
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That's the whole point of a logo.

It shouldn't as much informative as it should leave a lasting impression to the viewer.

Shawali's picture
1380 pencils
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I wouldn't be as hard as Kayla.

In and out of itself, there's not much going on with this logo. It's borderline simplistic. But it definitely could have some potential if you create a killer global identity around it.

I must say I kinda like that font. It has some personality. But again, on its own, it's not going anywhere.

Waffles's picture
233 pencils
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I am going to mixmaster Kayla and Shawali.

I think that J&A has potential as it is interesting and has character that could be memorable. The little font inconsistencies are what make it memorable and I like the dark brown.

But I think the tagline typeface is not right for this. Compared to the J&A it isn't interesting at all and too similar that it confuses the eyes.

Good luck. It is a good start!

karmstrn's picture
5 pencils
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I like the large "J&A" font and how it clearly dominates, but I think the sublogotype is a little too similar. Maybe you could try a sans serif font for the sublogotype?

fredrg's picture
84 pencils
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While your first draft is a little unbalanced, I applaud you for using a custom type face for the J&A part of the logo, why not use it for rest as well? As a matter of personal preference the CUSTOM CRAFTS does not have a rustic, french country, vintage feel, but more of a hipster/minimalist logo vibe. I'd like to offer a few suggestions for balancing the J&T, maybe match the serifs, match the curve in the J to the curves on the &, and straighten up the & and come a little closer on the letter widths. Some of this depends on just how rustic the furniture that your brand represents will be, match your logo to the clients product.

tympanga's picture
6 pencils

Thank you. That does look a bit better! A custom typeface for "custom crafts" is a good idea as well.

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