JB Designs Logo
jillcblackburn | Mon, 03/09/2015 - 21:31
Brief from client
Need to create a new logo for my graphic design company.
Logo for my graphic design company. Want to come across as fun, creative and serious about graphic design. My clients are mostly small business owners, restaurants and wedding invitations.
2 Comments
Well, I like the initial idea, I just don't think you executed it quite properly.
The absolute first thing I notice is the triangle for the pen is a dreaded photoshop filter. Noooooooooooo. :P This means one of two things. One, you either designed it in Photoshop(and if you did STAHP), or two, you used the Photoshop filter gallery in Illustrator. That also warrants a STAHP. Logos should never have elements that are Raster based... ever. it needs to be 100% vector. Just look at the pixelation around that shape. Sticks out like a sore thumb.
Other than that, the pencil should not be three dimensional with the alternating grays, as the rest of the design is flat colors, and it does not mesh well, it looks messy. The J and B are kerned a bit too close together. Let the design breathe.
I know blue and orange are complimentary colors, but this orange is too bright for these muted blues. It's distracting and it hurts your eyes.
Sorry to beat you up so badly, but like I said, you have a really solid concept, it just needs to be completely re-worked to be effective. I've said it once, I'll probably say it a million more times; turn off your computer, grab a piece of paper and a pencil, and start sketching. The best logos are developed on paper. Don't use your software as a crutch, it should be the final step in the logo design process.
I think BitPix is being too nice. You don't even have the beginning of a concept.
I don't mean too be harsh, I really don't, but I'm amazed that someone who have clients, let alone a "design company", can come up with such a poorly designed logo. Was this done on MS Paint?
It looks like you just started designing logos yesterday. The only thing I get from this is that you don't know the first thing about it. You will need to learn and work a lot if you want to be on a professional level. It's just something you can't improvise. It'll take some times. There are a myriad of tutorials on YouTube. You can always start there.
Good luck, and sorry I came across a bit abrasive, but you kinda need a reality check.