Brands of the World™ an All Creative World site
Brands of the World is the largest free library of downloadable vector logos, and a logo critique community. Search and download vector logos in AI, EPS, PDF, SVG, and CDR formats. If you have a logo that is not yet present in the library, we urge you to upload it. Thank you for your participation.

Jose Aponte

Brief from client 

proposed new logo

3 Comments

oscarthegrouch's picture
94 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

The pen and the text is nice, so are the colors. The problem comes from the big ugly circle you stuck the whole thing into. You see a big circle and all kinds of small elements floating inside which makes the whole thing fall apart.

saraqroxy's picture
165 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

I actually quite like it- it reminds me of an old fashioned bottle cap or something. The one thing that I thought might be worth mentioning is that those dots (and possibly even the pointy edges) are going to almost disappear if/when you print it on a small scale. Also, I would definitely make your name a bit bigger- I feel like it should pop out more than it does now. The pen almost grabs more attention than your name currently. (The "Since 1999" could maybe get a hair bigger as well!?)

But overall, I think it's very well done!

Roscoe Sera's picture
7 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

I think all the elements used are quite nice. Unfortunately, there's no hierarchy or focus. I do think you could build something very nice with these parts – abandon your current approach to sizing and spacing and leave the large circle out of it. Anchoring a new composition to a shape could be the way to go, but the large – and mostly empty – circle is overpowering the sensitivity of some nicely designed pieces.

Version history