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JR AC

signgeet | Tue, 05/10/2016 - 20:10

Brief from client 

From comic sans all uppercase on an arc to:
"I think we need a fresh design for our brand"

7 Comments

Shawali's picture
1380 pencils
Shawali | Tue, 05/10/2016 - 20:20
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What software are you using to come up with these logos? They are clearly not vector based, which any logo should be. You should use Adobe Illustrator and nothing else.

Aesthetically, this looks very dated and complicated. These trapezium boxes don't bring anything, the different texts fight for attention and that fan right in the middle gets in the way more than anything.

Also, I don't understand what you're trying to say in the brief section. The mention od comic sans isn't really reassuring =)

JonAtkinson's picture
217 pencils
JonAtkinson | Tue, 05/10/2016 - 20:40

Me thinks it means they started with a logo that had Comic Sans type on a arch. Any move away from that has got to be a positive. lol

Shawali's picture
1380 pencils
Shawali | Tue, 05/10/2016 - 20:53
Idea
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Ho now it makes more sense...

signgeet's picture
signgeet | Tue, 05/10/2016 - 21:58

Sign making software in vector and converted to a png.

The wording is awkward as a name
this is a typical job in an average sign shop where
the "logo" must be effective on trade vehicles and signs.

I appreciate the input and look forward to using this forum more often.

JonAtkinson's picture
217 pencils
JonAtkinson | Tue, 05/10/2016 - 22:00

This place definitely put my in my place a few times when I needed it. I personally have enjoyed the feedback and the people who frequent the board. You can learn a lot as long as you're open to criticism. Welcome. :)

xKillswitch's picture
424 pencils
xKillswitch | Wed, 05/11/2016 - 18:54

The medium you're using for the logo is the least of your worries if the idea isn't there. Both are important, but I seem to remember a certain user who we do not speak of who managed to master MS Paint for vector-like logos...

darkreixor's picture
76 pencils
darkreixor | Thu, 05/12/2016 - 21:52

ok first the colors should be changed....that's a priority! along with finding better fonts. also please avoid the use of gradients. as well as the boxes you have ...
so you should pretty much rethink the whole think. try to get ideas off of the internet..without copying it :)

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