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J&S Plumbing and Heating Ltd

Brief from client 

To create a logo using the colours blue and yellow keeping it simple without and symbols.

My assistant tried some blue and yellow options based on a sample picture the client supplied but this was just the name of the company written out on 2 lines - not very inspiring and the colours didn't go very well together, after showing them to the client they asked us to come up with something using a colour scheme and style we think would be best.. This is what I came up with and is what the client has signed off.

Just posting to see what the general feedback on it is.

Thanks

2 Comments

j.o.y's picture
238 pencils
Idea
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Colors
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I like the idea and the layout in general- I would just have 2 (nit-picky) concerns.
1- the & sign in "plumbing and heating" - I personally just don't like the shape of it. I would have modified that a bit.
2- the negative spaces where the letters overlap in J&S are not consistent (i.e. they don't seem to follow the contour of the letter they are intersecting with).
The color scheme here is nice, and I'm guessing much more pleasant than a yellow/blue color scheme would have been.

Shawali's picture
1375 pencils
Idea
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Symbol
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Typography
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Colors
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Sorry about the lack of comment about this logo, but it's way different from what you usually do =)

I'm not a fan, to be honest. It looks like too plain, coming from you =) It looks like any plumber business out there, albeit with a finer job than all those who have a logo made on Words with Comic Sans =)

Nice job on the ligatures but in the end, I'm not really enthused by this. That might explain the lack of comments =)

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