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Kitos

Brief from client 

Kito's Sushi

Kito's was another made up project, this time for a feminine Japanese sushi restaurant that would be placed in the United States. Hand drawn type and a little onigiri character.

For reference, the idea for the name came from the japanese name Kushikito, which is actually how my name would be translated.

5 Comments

Shawali's picture
1380 pencils
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I am not a fan of this one. Way too kawaï, even for a sushi place =)

And that T looks either like a cross or a dong.

BUBLA's picture
9 pencils

Shawali , what is a dong?

Shawali's picture
1380 pencils
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Look at the T. The first thing that pops in your mind, that's a dong.

BUBLA's picture
9 pencils

Now, I see what you meant, Charlie. A drop shadow confused the hell out of me.
I , also, saw a sword/dagger, by the way =).

Erin Fitzgerald's picture

Eh, I'm okay with it being kawaii. It was the entire point. You'd be surprised about how many of these kinds of places actually exist in Japan. Teachers seemed to really like it as well. As for the dong, maybe a width variation change?

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