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Kustberg Entreprenad

Brief from client 

Client wanted a logo for his contracting company.

Client wished for a elephant to be present in the logo. The client liked the symbolism of the elephant and how the company would be associated with the words; strong, reliable, solid, trustworthy and so on. This logo should give you these feelings.

17 Comments

JNF Design's picture
4 pencils
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The type treatment is fantastic and I think the symbol is almost there! My one issue with it is the dark blue triangle. My eye gets instantly drawn to it and it feels a bit out of place. Is there something you could do to fix this?

ErinsSonicYouth's picture
38 pencils
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Ahhhh I liked the black and yellow 10x better than the navy and yellow.

Jokkmokken's picture
9 pencils

I was trying out the navy together with the yellow in order to create a bit of patriotic feeling. The logo will only be used in Sweden so outside of that context I totally agree. The blue and yellow combination will evoke feelings that are very regional. I will let it stew for I while and see if I think it would work.

M@'s picture
344 pencils
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while you have a good point there about the yellow and blue being in context with Sweden, an elephant is totally not, so I think you should stick to the yellow black combo to stop any confusion.

That being said I like the font choice on this one. I also agree with the comment about the one blue/black leg on the elephant. Perhaps try a slightly darker shade of the yellow/orange instead

Shawali's picture
1181 pencils
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Yes! Yes! Yes!

This is really cool. I like everything about this logo. I disagree with Erin about the colors. I much prefer that sweet dark blue/yellow combination as opposed to the hard black/yellow one.

As far as I'm concerned, this is a keeper. Great job!

ErinsSonicYouth's picture
38 pencils
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We're going to have a trend of this now, aren't we.

I gotchu

unterm rad's picture
85 pencils

...

Shawali's picture
1181 pencils
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;)

ErinsSonicYouth's picture
38 pencils
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How the absolute hell does this website support GIFs.

It can't even handle uploading more than one photo at a time.

M@'s picture
344 pencils
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Yep I think you got a winner! Even though I said above about .possibly sticking to Yellow/Black I still think the Blue/Yellow works well too

What I have really enjoyed is looking back through all your versions seeing how much it has improved and got better the more you worked on it. Its a great representation on how a logo should be created and a great lesson to anyone trying to create a logo.

Big thumbs up to you sir.

Jokkmokken's picture
9 pencils

Thanks for all your input. Looking back, I think I was way to focused getting the "K" baked in the logo instead of working with the elephant.

unterm rad's picture
85 pencils

There's a spectre looming on these boards, a ghost that somehow compels me to look at every logo oddly, looking for shapes that aren't there.

And now when I look at the elephant, I see a penguin in the negative space. What kind of monster have I become?

Shawali's picture
1181 pencils
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Now that you mention it, I see a very proud stork.

M@'s picture
344 pencils
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lol yea or a woodpecker

ErinsSonicYouth's picture
38 pencils
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I actually see a fish, swimming through the clouds with a pelican.

unterm rad's picture
85 pencils

This is a joke, Jokkmokken, don't change the elephant because of our comments.

Jokkmokken's picture
9 pencils

Great success, now I know what to do when ever I'm in need of a penguin-stork-woodpecker-fish-pelican thing swimming through the clouds!

Version history

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