Leafy fresh

Brief from client 

This is from a practice brief on briefbox.

‘Leafy Fresh’ is a take away and delivery service specialising in vegan delicacies with fresh, locally sourced, organic produce. They are looking for a logo which reflects what the company is about. Being a family run, small business, with all meals made by hand in small batches, they want their logo to have a similar handmade, natural feel. The client would like a logo that doesn’t feature the obvious hand drawn leaf, as they feel many similar companies have overused this so they would like their brand to be more unique. They would still like to convey a natural and organic feel to the logo but want to show this in the lettering and through the overall appearance of the logo. Think natural, fresh, organic, custom, handmade and earth friendly.