Leal Gas
Kamikaze Design1 | Wed, 08/22/2018 - 17:56
Brief from client
A gas station facility which sells fuel and lubricants for motor vehicles. The most common fuels sold are gas LP.
Simply basic, the idea of turn the letters L mirrored, turns the logo in a kind zippo, and the flames end the abstraction
5 Comments
I really like the idea here. I think my main issue is the size of the flame. It dwarfs the rest of the logo. Also, Mazatan, Son feels like an afterthought that isn't connected the the rest of the mark.
Sorry but I read EA Gaz. I had to read the title of your post to realize it's Legal. For me the Ls were just some kind of frame.
The whole mirroring Ls thing is just confusing and gets in the way of legibility.
I agree that Mazatan, Son definitely looks like an afterthought and feels totally out of place.
On the whole, this is not looking too bad, beside the word mark problem. The flame on the right is gets a bit too thin at the top.
I don't really agree on the symbole overpowering the rest, though. But the composition is very vertical. You should think of alternative iterations, with different compositions so it is more flexible depending of the context the logo will be used.
I agree with the above posts, perhaps use the LEAL as all tall, narrow letters of the same height with GAS beneath it. I am not sure putting the location there helps much, unless there are multiple locations of LEAL Gas.
Would love to see your Re edit on this confusing logo
I include the "Mazatan, Son" due to client decision, also i dont really like hehehe .... here its an update with the flame a little smaller ...now actually is the oficial logo :)