LessWatts Company logo
icronje | Thu, 05/24/2012 - 09:10
Brief from client
This logo depicts the logo used by LessWatts, an energy company focused on the saving of electricity and implementation of renewable energy products.
The focus on energy consumption is a global focuspoint currently. Therefore the logo we chose depicts the earth as centre point with a protective ring around it. The yellow bar depicts the support we provide to long term sustainability through the technology we deploy.
The ring also depicts our approach - Measure, design, implement with multiple iterations thereof if required and as newer technology becomes available.
1 Comments
That don't look good. The symbol is very web 2.0 with its glass effects and shadow, mostly lost by the pixellation (I presume that's unintentional). Your main typeface is squashed in every direction and almost impossible to read.
Finally, the company's name is grammatically incorrect (not going to make a good impression) - it should be 'fewer watts'.