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LÍDER - Consultoria em Gesso

Brief from client 

A clean work that transmits the acencia of our service, the art with the Plaster, our raw material.
Um trabalho clean que transmita a acencia do nosso serviço, a arte com o Gesso, nossa materia prima.

The LEADER CONSULTORIA IN GESSO is a plaster environmentmemption company.

The LEADER (Gypsum Consultant) designer was inspired by the flexibility of a tie, the softness and delicacy of the details that plaster art can provide for an environment decorated with it.

The idea was to convey the shapes that the decoration with Plaster provide for a room.


A LÌDER CONSULTORIA EM GESSO é uma empresa de docoração de ambientem em Gesso.

O designer da LÍDER (Consultoria em Gesso) foi inspirado na flexibilidade de um laço, a suavidade e delicadesa dos detalhes que a arte em gesso pode proporcionar para um ambiente decorado com o mesmo.

A ideia foi transmitir as formas que a decoração com Gesso proporcionam para um abiente.


@davisondesigner's picture

Also to replace the logo in specific applications has developed this symbol, it will be an expansion of the brand applied in details or even small spaces.
Também para substituir o logotipo em aplicações específicas foi desenvolvido essa simbolo, será uma expanção da marca aplicada em detalhes ou até mesmo pequenos espaços.

Shawali's picture
1295 pencils

I'm always a sucker for handmade wordmarks. This one has potential and deserves a few more hours of work.

Globally, it's a bit bland. Yes, it's got these cool shades that always go way well with a cursive type, but it doesn't make this wordmark unique. For me, it looks like what I call a "tutorial logo" as if you've seen a video about custom types and simply applied what you've learned.

Now, that simplified version with that geometrical shape (which is not really geometric, btw, you might want to fix that) do stand out way more.

The curves definitely need some fine tuning, as they don't flow organically enough. It still feels a bit rough and stiff.

Keep it up, you are definitely onto something here.

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