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Logo feedback

Brief from client 

This is the current logo of a market research agency and it would be good to get some feedback on this design before briefing in the new design criteria.


Shawali's picture
1233 pencils

Well, there's not much to go on here... It's just some words typed in two slightly different and unmatching font with a very dull color scheme.

It's simplistic, uninspired, lazy and not memorable whatsoever.

A total make over is in order indeed.

ErinsSonicYouth's picture
58 pencils

I mean.

I think the typography is appropriate. They were clean choices. I'd rather see "CAMINO" paired with a serif tagline, instead of a sans serif.

However, that's about it. There isn't anything memorable about this, or unique.

Version history

  • Version 1

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