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Logo for

fdorseyjr | Sat, 01/18/2014 - 20:23

Brief from client 

looking for more intake.

looking for critigue on logo design . it is for a real estate consultant firm

3 Comments

Shawali's picture
1380 pencils
Shawali | Sun, 01/19/2014 - 23:25
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You got a majo composition problem here.

What is it suppose to read? FD&A? FA&D? F&DA? There's no way anyone can read the right name at first glance.

Basically, it looks more like characters randomly thrown on some blue squares. It doesn't say anything at all.

Have you even sketch any thing before hand and did you just make this in 2 minutes?

My advice would be to restart from scratch, and throws ideas on paper this time, until you find a cool idea.

Good luck.

JonAtkinson's picture
217 pencils
JonAtkinson | Mon, 01/20/2014 - 18:38
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I agree with Shawali. This is all over the place. Scrap this and spend more time conceptualizing.

SundraPr's picture
7 pencils
SundraPr | Mon, 01/20/2014 - 22:04
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^^ Agree with the above. Too much going on and wasted space. What if every character is in a block

Personally I would delete and burn the outline - I work with a commercial printer thin lines are one of the hardest things to print. On a printing press there's always a registration issues and on a digital machine you have to worry about the line not being fine.

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