Logo for a branding and graphic design agency

This is a good start, just needs a few things tweaked:
Is that line coming out of the middle mountain supposed to be there?

The point of white just touching your road on the center mountain creates a tension point- I would raise that where it does not touch.

I would round all the corners and make your stroke a bit thicker at the top (and make the second box stroke to match)

The bottom portion of the third mountain is weird to me??

And I don't think your font for Design compliments the font for Overberg, maybe experiment with some different fonts there.

Nice color scheme and layout! With a little fixin' here and there this will be a nice logo!

Thank you j.o.y! Wow, your feedback is excellent. Yes, the line coming out of the middle mountain is an antenna on the existing mountain in real life (symbolic to the region and town).

For the fonts, I want to incorporate a modern and old world-feel by using a combination of Sans and Sans serif. Which font would you recommend as I have been through my list and remain drawn to Myriad Pro and News Gothic. Maybe because I do so much copy and type. I love News Gothic for printing.

Thank you! I will edit all the rest.

This has potential, but there are a few issues I see here.

As Joy pointed out, there's a weird line coming out of the middle mountain, and also the path is awkwardly overlapping the mountains. Honestly, I would rework them altogether and give them an overhaul. They could be rendered a bit better. The one on the left looks the best, by the way.

Secondly, I'm not a huge fan of the frame you chose. A tightly rounded square is a little boring. Just a nitpick, but it looks a tad amateurish.

Finally, the font you chose. It's gotta go. If I'm not mistaken you went with Trajan and Myriad Pro. These are not only very, very common fonts that are pre-installed on most computers, but they really don't go well together. I would research and choose something that isn't already on your computer at the very least. There are tons of font sites out there, many of which have free fonts. I urge you to check them out.

Also, you could probably do away with the subtext (brand/print/web). It's really not needed, if you know this is for a design agency/freelance designer.

I thumbed down the colors only because I can envision a more appealing color palate. Greens and blues are a good combination, but I would choose more analogous shades. Check this site out, it helps a lot!

https://coolors.co/

Since this logo is for a designer, we're going to go harder on you. The branding is the first impression for any client. Make sure it properly reflects the ambition that the designer strives for.

Good luck. I look forward to see where this goes!

I'm sorry to be the party-pooper but I'm really not feeling this logo at all.

Right off the bat, it looks very dated, as in it would warrant a call from the 70's.

And it doesn't have that trendy but still nice vintage feel. Not with these boring ass fonts and colors you picked.

Again, I'm sorry because I can see you put some work in this logo, the mountains in and out of themselves don't look too bad, but I don't see anything salvageable.

Maybe a lack of inspiration (www.logopond. www.dribbble www.pinterest.com) is at fault here.

Also, I noticed "Overberg" and "Design" are two different blacks. If I had to guess, you're mixing CMYK and RGB pallettes. If they are intentionally two different colors, make them more distinct so we can see the difference.

I'm afraid have to echo Charlie's comment, it reminds me of a Colorado ski lodge logo circa 1977, not a modern designer. Also Myriad is a nice font, it's Apple's corporate font, not that any confusion would arise, just might be more fun to come up with something more unique. If you like the mountain antenna try to come up with a way to represent it that will show off your creativity, it's a better way to sell yourself to your clients.

"The logo is an existing logo in use by the client today and has been used to generate new business successfully, so letting go of the entire design is not an option."

So let me get this straight... this is a completed logo for your own company, and not something that's being redesigned. You aren't really accepting much in the way of criticism, from very qualified designers. Why did you post this then?

The entire purpose of this forum is for people to post works in progress, and receive criticism (whether good or bad) so that they can learn and develop their craft. It seems to me like this is really more about self-promotion.

And when you go slamming people's opinions (for which you have solicited by posting here), you ought to know that Shawali is a moderator and longtime contributor here. See that thing under his name, where is says "1055 pencils"? He earns those points by giving good advice... he's been here for years helping people like you learn a thing or two. So have a little respect.

Also, your logo sucks ass, but I was trying to be constructive. GO back to school.

"Thank you, noted! But let's not throw the baby out with the bathwater. I should have given a more detailed description when initially adding the logo for critique. So here goes... The logo is an existing logo in use by the client today and has been used to generate new business successfully, so letting go of the entire design is not an option. Their main service areas includes corporate gifts and clothing branding catering primarily to working farms, graphic and web design and signs. Keep in mind, their local target market are not based in a city, but in a more rural town situated in a scenic mountainous region about an hour's drive outside of Cape Town. So we feel we shouldn't go to "modern' with then final look and feel. Think environment, forests, mountains, paper, print, agriculture, the ocean, snow-capped mountains in winter, wood, lakes, earthy, rustic, vintage, 1950's, electricity cuts out in winter during storms, etc."

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Reposting your above comment for the courtesy of others, since this comment section is poorly constructed. Let's not forget the infamous Comment Wars, where our comments broke the bounds of the site :)

Anyway, I too would like clarification on how you're not allowed to let go of the entire design. Surely as long as you keep the theme of a scenic mountain background, you're in the clear? I don't think any of us are telling you to abandon that.

"That is the look we're going for. We would like a more vintage, even retro look and feel. No modern gradient fills or 3D effects."

Which is still a valid design technique today. But your logo does not embody "vintage," unfortunately. Some research will point you in the right direction for what qualities and characteristics you should go for. I'll post a quick link as an example for brainstorming and inspiration.

https://www.google.com/search?q=vintage+mountain+logo&rlz=1C1CHBF_enUS70...