For male and female audience
This is the logo for a physical and an online store.
The idea is good. You might try drawing the letters yourself if you're good at doing type by hand to give it a unique organic look. if not then try more organic fonts unless you plan your branding to be cleaner and modern.
and then for the colors i would use a gradation of burgundy or olive greens to give it dimension. and i wouldn't use stroke if i were you.
I would start with the word Fine on the left, since we read left from right.
AHHHHH Stretched Type! See how your letters in FINE no longer match your letters in FRANCE even though they are the same font. Big no-no.