logo for lawyers
katchadam | Tue, 12/04/2012 - 12:44
Brief from client
graphical symbol in the logo, office focused on companies, show stability, problem solution, profesionality
Horse as a strong and wise animal acts dynamically and decisively. Stylization in chess figure tame the wildness of the horse, the only figure in chess that goes in all directions - great flexibility. Chess also gives a comparison of lawyer practice to the game of chess, where they are given clear rules, you need to be able to predict the possible moves ahead and use the right pieces to achieve the objective - means problem solutions and professioanalism.
More about this project:
http://www.free-lance-graphiste.fr/portfolio/logo-pour-un-cabinet-d-039-...
8 Comments
This is liked by me.
Thank you for your reaction Shawali.
very nice!
Ok, first of all your concept is pretty strong, the idea of the horse as the dynamic piece of the chess is good (commonly used but still good), the colors you use say to me that the company is serious and professional, but the things I don't agree is the integration of the symbol and the typography, you're not comunicating this it look that you just put the typography under the symbol without planning it. I recomend that you try to make this two elements work together as one piece. Also I don't know if it's intentional that you placed the symbol in the left, I think that makes a wrong balance of the logo, makes it feel heavy, why not put it on the center (or in right side to give it a possitive aproach).
Thank you for your comment!!! The horse is on the left side because the letters can be seen as a body of the horse. I have made a variant where the horse is next to the logo, but its just for a special narrow formats.
nothing mad
Amazing logo! However I want to be honest and say that I didn't see the text acting as the "body of the horse". I still would say try a variation with the logo being large enough to span the letters (or shrinking the font to scale) because it does look "left heavy??" atm.
Kind of what I was thinking about with your horse.
Very good, I really liked the curves of the logo and the composition of typography!