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Logo for tuition centre business

Brief from client 

Business name uses a custom font to emphasize improvement in grades, colors are meant to be contrasting and eye catching but still pleasing to look at and professional.

Other fonts are thick, block and serious to be visible from far away

Represent an education service provider that deals with kids of ages between 6 and 18, but mainly between 6 to 12. Focus on learning through fun and meaningfully but still getting good grades

2 Comments

Shawali's picture
1270 pencils
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Way too complicated. Way too many elements going on at the same time. The rocket symbol in and out of itself is too complicated and look like an aggregation of clip arts (are they?). But the upward arrow, and the start in the A, the 2 subtexts with unmatching fonts make for a overly and needlessly cluttered logo.

This needs some drastic simplification.

KayAnders's picture
Idea
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Symbol
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I have to disagree with the other poster. There is a lot going on, but it's aimed at kids, and it definitely appeals to them without being overly juvenile, even with the extra goings-on. If you do take anything out, I'd make it the stars. The rocket pencil is great, though. I'm not sure if the bottom type fits with the rest of the logo, though.

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