Logo suggesion for Zubbdigital
zubbdigital | Fri, 03/15/2013 - 08:53
Brief from client
Our target audience is medium to large businesses and it has to look somewhat trustworthy thus the "boring" approach. We are not a creative design agency but work with enhancing digital performance. Managing a clients digital platforrn requires alot of responsibility and trust and I think it is important that the logo represents this.
5 Comments
I like where this is going. Two thoughts. The main font could be heavier. It looks a little weaker than it should being that you have light strokes on the symbol and a light font for the subtext, both of which I like. The other thought I had is for the "B's" in ZUBB. They look a lot like 3's right now. On the "A" you have a partial branch for the horizontal line and I'm wondering what that would look like if you used the same idea for the spine of the B's. I definitely like where you're going with this.
Hi Jon - thanks for your input. I have created some more variations. What do you think? I will try with the spline in the 3's.
Three and four are really interesting as well. I think they balance better than the two subsequent versions. I like variant on the symbol. I still think I would add some more weight to the main font to make it pop out a little more. I really like the orange and dark gray colors working together and any of these could easily stand as solid black or white respectively.
Beefed it up a notch
Yes. Now my attention gets to the name more clearly.