Marketin Company Logo
brandrevive | Fri, 10/10/2014 - 19:47
Brief from client
The client wanted to look modern, tech savy, and used words like partnership and missing link.
The idea here is that sonate is the missing link. We were going for a modern logo.
Any and all feedback is much appreciated!
2 Comments
the simpel at itself isn't really a bad idea, but it doesn't really represente sonate being the missing link to me. as far as typography and colors you got it spot on, proffesional and calm without too much fuzz. this makes the logo easy on the eye, I would however, connect the a to the t and the t to the e in "sonate" as for all the letters are connected except those 3!
moral of the story: some small changes and this could be a really great thing
A couple of things...
Watch how light of a stroke some of your text is, like in your "sales&marketing." Your color choice and stroke width might make it a little hard to read when sized down to business card size. I would carry over some of the blues into the tagline to make it consistent and legible, but that's just me.
I think if you are going for that cut-out look with your text, really go for it. There is some uneven spacing between the left and right side of "sonate." The lowercase n in sonate isn't even moving past the edge of the visual box you have created around all the letters. Right now it looks like the box is barely touching the end of your white letters. I would go a bit farther. You're wide text is legible enough that it would still read how you want, but it would make it a bit more visually interesting.
Keep it up.