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Marksman's Vault

Brief from client 

Logo for a smart phone app to help determine boresight in hunting situations. App records zero and stores data for later recall.
(Boresighting is a method of visually pre-aligning a firearm barrel's bore axis with the target, in order to more easily zero the gunsight.)

Rather than using a cloud to depict data storage, I decided to use a vault in the name and utilize a vault handle in the design. It also serves to depict the target at the center of the bore's rifling. The deer stands at broadsize depicting the target area.

2 Comments

Shawali's picture
1344 pencils
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The symbol is way too complicated with too many elements. You need to simplify it drastically.

lesliewilliamsdesign@gmail.com's picture

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